Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436593
RGB
67, 101, 147
HSL
215, 37%, 42%
HSB
215, 54%, 58%
CMYK
54, 31, 0, 42
LAB
42, -2, -29
LCH
42, 30, 266
OKLCH
0.50, 0.08, 256
XYZ
12, 13, 29
LUV
42, -16, -41
HWB
215, 26%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.