Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436680
RGB
67, 102, 128
HSL
206, 31%, 38%
HSB
206, 48%, 50%
CMYK
48, 20, 0, 50
LAB
41, -7, -19
LCH
41, 20, 249
OKLCH
0.49, 0.06, 242
XYZ
11, 12, 22
LUV
41, -16, -25
HWB
206, 26%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.