Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436786
RGB
67, 103, 134
HSL
208, 33%, 39%
HSB
208, 50%, 53%
CMYK
50, 23, 0, 47
LAB
42, -6, -22
LCH
42, 22, 254
OKLCH
0.50, 0.06, 246
XYZ
11, 13, 24
LUV
42, -17, -29
HWB
208, 26%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.