Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43679E
RGB
67, 103, 158
HSL
216, 40%, 44%
HSB
216, 58%, 62%
CMYK
58, 35, 0, 38
LAB
43, 0, -34
LCH
43, 34, 270
OKLCH
0.51, 0.10, 259
XYZ
13, 13, 34
LUV
43, -16, -49
HWB
216, 26%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.