Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43698E
RGB
67, 105, 142
HSL
210, 36%, 41%
HSB
210, 53%, 56%
CMYK
53, 26, 0, 44
LAB
43, -5, -25
LCH
43, 26, 258
OKLCH
0.51, 0.07, 249
XYZ
12, 13, 27
LUV
43, -17, -35
HWB
210, 26%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.