Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436A9C
RGB
67, 106, 156
HSL
214, 40%, 44%
HSB
214, 57%, 61%
CMYK
57, 32, 0, 39
LAB
44, -2, -32
LCH
44, 32, 266
OKLCH
0.52, 0.09, 255
XYZ
13, 14, 33
LUV
44, -17, -45
HWB
214, 26%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.