Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436C73
RGB
67, 108, 115
HSL
189, 26%, 36%
HSB
189, 42%, 45%
CMYK
42, 6, 0, 55
LAB
43, -13, -9
LCH
43, 16, 213
OKLCH
0.50, 0.05, 209
XYZ
11, 13, 18
LUV
43, -19, -10
HWB
189, 26%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.