Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436CA4
RGB
67, 108, 164
HSL
215, 42%, 45%
HSB
215, 59%, 64%
CMYK
59, 34, 0, 36
LAB
45, -1, -35
LCH
45, 35, 268
OKLCH
0.53, 0.10, 257
XYZ
14, 15, 37
LUV
45, -18, -51
HWB
215, 26%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.