Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436D70
RGB
67, 109, 112
HSL
184, 25%, 35%
HSB
184, 40%, 44%
CMYK
40, 3, 0, 56
LAB
43, -15, -7
LCH
43, 16, 204
OKLCH
0.51, 0.05, 202
XYZ
11, 13, 17
LUV
43, -19, -7
HWB
184, 26%, 56%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.