Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436D76
RGB
67, 109, 118
HSL
191, 28%, 36%
HSB
191, 43%, 46%
CMYK
43, 8, 0, 54
LAB
43, -13, -10
LCH
43, 17, 217
OKLCH
0.51, 0.05, 213
XYZ
11, 13, 19
LUV
43, -19, -12
HWB
191, 26%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.