Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436D7F
RGB
67, 109, 127
HSL
198, 31%, 38%
HSB
198, 47%, 50%
CMYK
47, 14, 0, 50
LAB
44, -11, -15
LCH
44, 19, 233
OKLCH
0.51, 0.05, 227
XYZ
12, 14, 22
LUV
44, -19, -19
HWB
198, 26%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.