Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436F73
RGB
67, 111, 115
HSL
185, 26%, 36%
HSB
185, 42%, 45%
CMYK
42, 3, 0, 55
LAB
44, -15, -7
LCH
44, 17, 206
OKLCH
0.51, 0.05, 203
XYZ
11, 14, 18
LUV
44, -20, -8
HWB
185, 26%, 55%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.