Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
437186
RGB
67, 113, 134
HSL
199, 33%, 39%
HSB
199, 50%, 53%
CMYK
50, 16, 0, 47
LAB
45, -12, -17
LCH
45, 20, 235
OKLCH
0.52, 0.06, 229
XYZ
13, 15, 25
LUV
45, -20, -22
HWB
199, 26%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.