Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
437199
RGB
67, 113, 153
HSL
208, 39%, 43%
HSB
208, 56%, 60%
CMYK
56, 26, 0, 40
LAB
46, -7, -27
LCH
46, 28, 255
OKLCH
0.53, 0.08, 246
XYZ
14, 15, 32
LUV
46, -20, -38
HWB
208, 26%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.