Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
437284
RGB
67, 114, 132
HSL
197, 33%, 39%
HSB
197, 49%, 52%
CMYK
49, 14, 0, 48
LAB
45, -13, -15
LCH
45, 20, 230
OKLCH
0.53, 0.06, 225
XYZ
12, 15, 24
LUV
45, -21, -20
HWB
197, 26%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.