Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43729B
RGB
67, 114, 155
HSL
208, 40%, 44%
HSB
208, 57%, 61%
CMYK
57, 26, 0, 39
LAB
46, -7, -28
LCH
46, 28, 256
OKLCH
0.54, 0.08, 246
XYZ
14, 16, 33
LUV
46, -20, -39
HWB
208, 26%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.