Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4374C2
RGB
67, 116, 194
HSL
217, 51%, 51%
HSB
217, 65%, 76%
CMYK
65, 40, 0, 24
LAB
48, 3, -47
LCH
48, 47, 273
OKLCH
0.56, 0.13, 259
XYZ
18, 18, 53
LUV
48, -20, -70
HWB
217, 26%, 24%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.