Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
437785
RGB
67, 119, 133
HSL
193, 33%, 39%
HSB
193, 50%, 52%
CMYK
50, 11, 0, 48
LAB
47, -15, -13
LCH
47, 20, 222
OKLCH
0.54, 0.06, 217
XYZ
13, 16, 25
LUV
47, -23, -17
HWB
193, 26%, 48%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.