Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
437CB6
RGB
67, 124, 182
HSL
210, 46%, 49%
HSB
210, 63%, 71%
CMYK
63, 32, 0, 29
LAB
50, -5, -37
LCH
50, 37, 262
OKLCH
0.57, 0.11, 251
XYZ
18, 19, 47
LUV
50, -23, -54
HWB
210, 26%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.