Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438398
RGB
67, 131, 152
HSL
195, 39%, 43%
HSB
195, 56%, 60%
CMYK
56, 14, 0, 40
LAB
51, -17, -18
LCH
51, 24, 227
OKLCH
0.58, 0.07, 222
XYZ
16, 20, 33
LUV
51, -27, -24
HWB
195, 26%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.