Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4384E4
RGB
67, 132, 228
HSL
216, 75%, 58%
HSB
216, 71%, 89%
CMYK
71, 42, 0, 11
LAB
55, 3, -56
LCH
55, 56, 274
OKLCH
0.62, 0.16, 258
XYZ
25, 23, 77
LUV
55, -25, -86
HWB
216, 26%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.