Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43869D
RGB
67, 134, 157
HSL
195, 40%, 44%
HSB
195, 57%, 62%
CMYK
57, 15, 0, 38
LAB
52, -17, -19
LCH
52, 26, 229
OKLCH
0.59, 0.08, 223
XYZ
17, 21, 35
LUV
52, -28, -26
HWB
195, 26%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.