Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438ABA
RGB
67, 138, 186
HSL
204, 47%, 50%
HSB
204, 64%, 73%
CMYK
64, 26, 0, 27
LAB
54, -12, -32
LCH
54, 34, 250
OKLCH
0.61, 0.10, 241
XYZ
20, 23, 50
LUV
54, -28, -47
HWB
204, 26%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.