Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438CE0
RGB
67, 140, 224
HSL
212, 72%, 57%
HSB
212, 70%, 88%
CMYK
70, 37, 0, 12
LAB
57, -2, -50
LCH
57, 50, 268
OKLCH
0.63, 0.15, 254
XYZ
25, 25, 74
LUV
57, -28, -77
HWB
212, 26%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.