Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438DD0
RGB
67, 141, 208
HSL
209, 60%, 54%
HSB
209, 68%, 82%
CMYK
68, 32, 0, 18
LAB
56, -7, -42
LCH
56, 43, 260
OKLCH
0.63, 0.13, 248
XYZ
23, 25, 63
LUV
56, -29, -63
HWB
209, 26%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.