Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438DD5
RGB
67, 141, 213
HSL
210, 63%, 55%
HSB
210, 69%, 84%
CMYK
69, 34, 0, 16
LAB
56, -6, -45
LCH
56, 45, 263
OKLCH
0.63, 0.13, 250
XYZ
24, 25, 67
LUV
56, -28, -68
HWB
210, 26%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.