Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438DEA
RGB
67, 141, 234
HSL
213, 80%, 59%
HSB
213, 71%, 92%
CMYK
71, 40, 0, 8
LAB
57, 0, -55
LCH
57, 55, 270
OKLCH
0.64, 0.16, 256
XYZ
27, 26, 81
LUV
57, -28, -85
HWB
213, 26%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.