Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438EFC
RGB
67, 142, 252
HSL
216, 97%, 63%
HSB
216, 73%, 99%
CMYK
73, 44, 0, 1
LAB
59, 5, -63
LCH
59, 63, 275
OKLCH
0.65, 0.18, 258
XYZ
30, 28, 96
LUV
59, -27, -98
HWB
216, 26%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.