Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438FB7
RGB
67, 143, 183
HSL
201, 46%, 49%
HSB
201, 63%, 72%
CMYK
63, 22, 0, 28
LAB
56, -15, -29
LCH
56, 32, 242
OKLCH
0.62, 0.10, 234
XYZ
21, 24, 48
LUV
56, -30, -41
HWB
201, 26%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.