Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438FEF
RGB
67, 143, 239
HSL
213, 84%, 60%
HSB
213, 72%, 94%
CMYK
72, 40, 0, 6
LAB
58, 1, -56
LCH
58, 56, 271
OKLCH
0.65, 0.16, 256
XYZ
28, 27, 85
LUV
58, -28, -87
HWB
213, 26%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.