Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4396E0
RGB
67, 150, 224
HSL
208, 72%, 57%
HSB
208, 70%, 88%
CMYK
70, 33, 0, 12
LAB
60, -7, -46
LCH
60, 46, 261
OKLCH
0.66, 0.14, 248
XYZ
27, 28, 75
LUV
60, -31, -70
HWB
208, 26%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.