Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4397F6
RGB
67, 151, 246
HSL
212, 91%, 61%
HSB
212, 73%, 96%
CMYK
73, 39, 0, 4
LAB
61, -2, -56
LCH
61, 56, 268
OKLCH
0.67, 0.16, 254
XYZ
30, 30, 91
LUV
61, -31, -87
HWB
212, 26%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.