Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4399F7
RGB
67, 153, 247
HSL
211, 92%, 62%
HSB
211, 73%, 97%
CMYK
73, 38, 0, 3
LAB
61, -2, -55
LCH
61, 56, 267
OKLCH
0.68, 0.16, 253
XYZ
30, 31, 92
LUV
61, -31, -87
HWB
211, 26%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.