Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
439CD8
RGB
67, 156, 216
HSL
204, 66%, 55%
HSB
204, 69%, 85%
CMYK
69, 28, 0, 15
LAB
61, -13, -39
LCH
61, 41, 252
OKLCH
0.67, 0.12, 242
XYZ
27, 30, 69
LUV
61, -33, -59
HWB
204, 26%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.