Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
439DC8
RGB
67, 157, 200
HSL
199, 55%, 52%
HSB
199, 67%, 78%
CMYK
67, 21, 0, 22
LAB
61, -17, -31
LCH
61, 35, 240
OKLCH
0.66, 0.11, 232
XYZ
25, 29, 59
LUV
61, -35, -45
HWB
199, 26%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.