Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
439FC7
RGB
67, 159, 199
HSL
198, 54%, 52%
HSB
198, 66%, 78%
CMYK
66, 20, 0, 22
LAB
61, -19, -29
LCH
61, 35, 237
OKLCH
0.66, 0.10, 230
XYZ
25, 30, 59
LUV
61, -35, -42
HWB
198, 26%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.