Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43A4E4
RGB
67, 164, 228
HSL
204, 75%, 58%
HSB
204, 71%, 89%
CMYK
71, 28, 0, 11
LAB
64, -14, -41
LCH
64, 43, 252
OKLCH
0.69, 0.13, 241
XYZ
30, 33, 78
LUV
64, -36, -63
HWB
204, 26%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.