Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43ACDE
RGB
67, 172, 222
HSL
199, 70%, 57%
HSB
199, 70%, 87%
CMYK
70, 23, 0, 13
LAB
66, -19, -35
LCH
66, 40, 241
OKLCH
0.70, 0.12, 233
XYZ
30, 36, 74
LUV
66, -39, -52
HWB
199, 26%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.