Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43ADE0
RGB
67, 173, 224
HSL
199, 72%, 57%
HSB
199, 70%, 88%
CMYK
70, 23, 0, 12
LAB
66, -19, -35
LCH
66, 40, 242
OKLCH
0.71, 0.12, 233
XYZ
31, 36, 76
LUV
66, -39, -53
HWB
199, 26%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.