Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43B2DF
RGB
67, 178, 223
HSL
197, 71%, 57%
HSB
197, 70%, 87%
CMYK
70, 20, 0, 13
LAB
68, -22, -32
LCH
68, 39, 236
OKLCH
0.72, 0.12, 229
XYZ
32, 38, 76
LUV
68, -41, -48
HWB
197, 26%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.