Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43B5FF
RGB
67, 181, 255
HSL
204, 100%, 63%
HSB
204, 74%, 100%
CMYK
74, 29, 0, 0
LAB
70, -15, -47
LCH
70, 49, 253
OKLCH
0.74, 0.15, 242
XYZ
37, 41, 101
LUV
70, -40, -73
HWB
204, 26%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.