Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43C8EE
RGB
67, 200, 238
HSL
193, 83%, 60%
HSB
193, 72%, 93%
CMYK
72, 16, 0, 7
LAB
75, -28, -30
LCH
75, 41, 227
OKLCH
0.78, 0.12, 221
XYZ
38, 49, 88
LUV
75, -48, -43
HWB
193, 26%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.