Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
44004D
RGB
68, 0, 77
HSL
293, 100%, 15%
HSB
293, 100%, 30%
CMYK
12, 100, 0, 70
LAB
14, 37, -29
LCH
14, 47, 322
OKLCH
0.28, 0.13, 322
XYZ
4, 2, 7
LUV
14, 16, -29
HWB
293, 0%, 70%
Pantone
2685 C
Harmonies
Shades & tints
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