Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
440900
RGB
68, 9, 0
HSL
8, 100%, 13%
HSB
8, 100%, 27%
CMYK
0, 87, 100, 73
LAB
12, 28, 20
LCH
12, 34, 35
OKLCH
0.25, 0.09, 34
XYZ
2, 1, 0
LUV
12, 34, 10
HWB
8, 0%, 73%
Pantone
478 C
Harmonies
Shades & tints
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