Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
440B06
RGB
68, 11, 6
HSL
5, 84%, 15%
HSB
5, 91%, 27%
CMYK
0, 84, 91, 73
LAB
13, 27, 18
LCH
13, 32, 33
OKLCH
0.26, 0.09, 30
XYZ
3, 1, 0
LUV
13, 33, 8
HWB
5, 2%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.