Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
441300
RGB
68, 19, 0
HSL
17, 100%, 13%
HSB
17, 100%, 27%
CMYK
0, 72, 100, 73
LAB
14, 23, 22
LCH
14, 32, 43
OKLCH
0.27, 0.08, 41
XYZ
3, 2, 0
LUV
14, 31, 12
HWB
17, 0%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.