Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
44145C
RGB
68, 20, 92
HSL
280, 64%, 22%
HSB
280, 78%, 36%
CMYK
26, 78, 0, 64
LAB
18, 33, -33
LCH
18, 46, 315
OKLCH
0.31, 0.12, 312
XYZ
5, 3, 10
LUV
18, 12, -37
HWB
280, 8%, 64%
Pantone
2685 C
Harmonies
Shades & tints
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