Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
441609
RGB
68, 22, 9
HSL
13, 77%, 15%
HSB
13, 87%, 27%
CMYK
0, 68, 87, 73
LAB
15, 22, 19
LCH
15, 29, 41
OKLCH
0.27, 0.07, 36
XYZ
3, 2, 0
LUV
15, 29, 10
HWB
13, 4%, 73%
Pantone
478 C
Harmonies
Shades & tints
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