Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
441E05
RGB
68, 30, 5
HSL
24, 86%, 14%
HSB
24, 93%, 27%
CMYK
0, 56, 93, 73
LAB
17, 17, 23
LCH
17, 29, 53
OKLCH
0.28, 0.07, 50
XYZ
3, 2, 0
LUV
17, 25, 14
HWB
24, 2%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.