Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44576D
RGB
68, 87, 109
HSL
212, 23%, 35%
HSB
212, 38%, 43%
CMYK
38, 20, 0, 57
LAB
36, -3, -15
LCH
36, 15, 259
OKLCH
0.45, 0.04, 252
XYZ
9, 9, 16
LUV
36, -10, -20
HWB
212, 27%, 57%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.